BANKING

Banking industry can benefit immensely from GIS data as appropriate demographic and financial variables can be added to a bank’s book. This along with efficient analytical solution becomes a core asset for decision-making with respect to executive, branch and sales management.

Lepton, through its customized data sets has been providing valuable services to our clients of this industry in terms of:

1. Site Selection: Many a times strategic decisions need to be made related to the expansion and consolidation plans so that the most profitable network of ATMs and branches for a bank can be identified. Lepton has the expertise to build up databases which can be tapped into to arrive at such crucial decisions.
2. With the addition of demographic profile of the bank’s customers along with the financial profile of the locality, the marketing managers can focus the resources and also effectively tap the market by suitably segmenting and selecting the consumer base.
3. Asset Management: An accurate updated database, such as the ones Lepton provides, can be very helpful to the banks in identifying the fixed assets at the time of issuing loans, and later during recovery from the assets.