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Location Intelligence & Analytics – why businesses need it?

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Location Intelligence is the process of analysing data with a location as a dominant factor. It allows the brands to explore simple yet important characteristics typical to a particular location. For decades now, businesses have utilized location as part of their research or analysis in its most rudimentary form. It is commonly estimated that more than 80% of data analysed by companies across the world have a location component to it

However, today with the penetration of IoT across the globe, businesses are equipping themselves to dig deeper into the data insights with Location Intelligence capabilities. In the near future, Location Intelligence has the potential to evolve into a complete analysis division alongside Business Intelligence components.By leveraging insights from Location Intelligence, firms can detect patterns, opportunities, glitches and risks for themselves corresponding to a given area of operations.

Business expansion with Location Intelligence Get Details

Location Intelligence also enables businesses to address specific business concern or query. For example, with the cab pooling concept internet enabled cab providers can easily pool as many as 4 ride requests for one cab and instantly draw the best route for cab drivers to follow. This concept has created a win-win situation for the company, its customers and the drivers. Without any human intervention, the company is able to seamlessly address a very high volume of cab pool requests on a daily basis. There are multiple examples of how LI can offer very specific benefits to a firm that enables them to reduce cost, improve revenues, and do much more.

Location analytics helps organisations to identify local trends, patterns, and opportunities.It gives platform to business to adapt according to consumer needs to understand their lifestyles and ensures profitability.It is the process to give insight on geographic location and give enterprises a medium to understand historical data and analyze in real time.Logistics companies can reap maximum benefit out of it, as they need to track locations for delivery vehicles and package sin real time.Many advantages can be foreseen if location analytics is used by organisations like harness the power of data, empowers staff expertise,enhances marketing decisions,improving site selection and uses historical spending trends.

How retail chains employ Location Intelligence to connect with customers Get Details

Lepton is a leader in Geodata (rfMap) for wireless network planning & optimization including solutions. We are partnered with Pitney Bowes for their product Map Info which is the world’s premier desktop GIS (Geographic Information System) & GIS mapping application.

We are a leading provider of fiber planning and inventory solution, NetworkAccess to major Telecom, ISP’s & Broadband providers with more than 65% market share in India. Lepton is also Google Maps premier partner for more than 10 years in India, Middle East & Singapore. We have supported 500+ companies in their growth journey since its inception across other verticals like FMCG, Logistics & Transportation, Govt., Automotive etc.

Gain an insight into FTTX Networks: Technology Implementation & Operation

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What is FTTx?

FTTX stands for Fiber to the X (where X is a particular name/object). It is a type of broadband network architecture which uses telecom provider’s network to deliver broadband connections to homes, businesses and other establishments.

Types of FTTX :

FTTH: fiber to the home**

FTTP: fiber to the premises**

FTTC: fiber to the curb

FTTN: Fiber to the node

FTTx: referred to all varieties!

**Fiber to the home or fiber to the premises are the same thing, although “premises” was probably chosen to indicate the user could be a business as well as a household. Anyway, the idea is to bring fiber to the end user and offer high bandwidth services not available otherwise.

Web based Telecom Network Feasibility Tool Get Details

FTTH is mostly a telco issue : Telcos have many aging cable plants that cannot support DSL but it is too expensive to replace old copper  with new copper just for POTS (plain old telephone service.) However, the aging copper is expensive to maintain. Some analysts also claim that FTTH maintenance costs are so much lower than keeping the current copper network going provides up to 2/3 of the financial benefits of FTTH – much greater than the revenue enhancements!

CATV companies have HFC networks in place and have the ability to bring gigabit signals to the home, although some are looking at replacing the coax drop to the home with fiber.

Competitive carriers now install their own fiber since FCC rules have changed and they cannot be assured of access to competitive carriers cable plants.

Telcos are fighting for exclusive rights where others, such as municipalities or utilities are trying to install FTTH, even if the telcos are not immediately planning on running FTTH themselves.

Besides the telcos, several other groups are attempting to install FTTH.

Municipalities: Some of the first FTTH systems were installed by cities – progressive ones like Palo Alto did it at the request of their high-tech citizens, some did it to entice businesses to move there, like Anaheim, some did it (or are trying to) because they were not pleased with the service of telcos or CATV companies. The latter often found the telcos or CATV companies to be formidable opponents who did not always play fair! Most municipal FTTx projects use rights of way available to the city through city-owned utilities.

Utilities: Owning rights of way to the home convinced some utilities to try FTTH or FTTC. Ethernet over power lines is becoming a option for power companies who can use power lines for the final connection to the home. FTTx is even becoming real for rural customers through rural electrical cooperatives.

CLECs (Competitive Local Exchange Carriers) install their own networks and can then sell connections to anyone they pass, but mostly focus on businesses which spend much more money on communications than households.

Private companies: There are private companies that will build municipal FTTH networks under an agreement with the city, similar to CATV agreements. In addition, some contractors building large subdivisions or apartments are installing FTTH with the assumption that they can connect with telecommunications companies for services to resell.

FTTH is a considered a battleground by telcos and CATV companies: Whenever a city or private company proposes to install FTTH, they can expect to have to deal with the legal, advertising and technical staff of the current telco or CATV company. Cities have found themselves in court or in battles where they are outspent by 100 to 1 in advertising in an attempt by the local telcos and CATV companies to defeat competitive systems.

Where is the bulk of telephone cabling? It may not be where you think!

Only 10% is in  long distance networks, which were the first links converted to fiber – years ago. Another 10% is local loop (metropolitan) connecting central offices and switches – now mostly converted to fiber too. Fully 80% of all telco cabling is subscriber loop – the “last mile” that connects the end user to the system.

After 20 years of fiber optic installations, virtually all long distance and local loop connections are already fiber. Only the “last mile” is still copper, and much of it is very old and incapable of carrying modern high bandwidth digital signals. Is FTTx just completing the system to make it all fiber?

Why do we need FTTx? Why do we require it Now?

We recognize five changes in the current telco environment that are affecting attitudes toward FTTH:

  1. Telcos are losing broadband customers to CATV
  2. Telcos are losing landline customers to cell phones and VoIP
  3. New services are becoming available
  4. Fiber optic components are getting less expensive
  5. Regulations changed sharing issues

New Technology makes FTTx cheaper – comparable in cost to copper solutions, lower in cost per bandwidth and with lower operating expenses.

Telecom Inventory Management Get Details

Many telcos are realizing that the alternatives to FTTH are inadequate for future bandwidth needs:

  1. DSL won’t have the bandwidth over most installed copper
  2. Wireless won’t have the bandwidth, and the spectrum may not be affordable
  3. BPL (broadband over power lines) won’t have the bandwidth

If the alternatives do not offer the bandwidth, they cannot be cost effective. Many are realizing that eventually they will have to go FTTH, so why put off the inevitable?

Who Wants FTTx?

  1. Homeowners: for high speed Internet access and video downloads
  2. Home Builders
    • FTTx adds value to their homes
    • FTTx provides a reason to provide structured cabling inside the home
    • These two reasons can add Rs 5L to Rs 10L to the value of a home!
  3. Hardware Providers who want to sell equipment to build the networks and install in the homes as well as structured cabling companies who participate in a market that is about $2500 per home!
  4. Service Providers: IPTV, HDTV, video on demand, etc. Those who want to offer video services are most happy with FTTx as nothing provides the same bandwidth!

FTTx Growth in India

India optical fiber cables (OFC) market is projected to grow at a CAGR of 17% through  2023. Growth in the market is majorly expected to be backed by rising investments in OFC network infrastructure by the Indian government to increase internet penetration across the country, which is in line with the government’s initiatives such as Smart Cities Vision and Digital India. Moreover, growing demand for OFC from IT & telecom sector, rising number of mobile devices, increasing adoption of FTTH (Fiber to the Home) connectivity and surging number of data centers is anticipated to fuel optical fiber cables market in India over the coming years.

FTTx Cost Breakdown

One estimate by Optical Solutions shows this breakdown on the cost of a FTTH network. Cost decisions are interactive. For example, one wonders if the splitters and WDMs are worth the savings in fiber, but adding more fiber would increase installation and thereby construction costs, so it is assumed that they do indeed save costs. Once cannot overemphasize the importance of labor costs – it is the dominant factor – and anything that reduces labor, like preterminated cabling, deserves consideration.

 FTTH Architectures

Home run – fiber  from CO to every home, offers the most flexibility but at the highest cost as no electronics are shared. A good solution for small developments or rural connections.

Active star – local switch then fiber to every home, highly flexible, but simply moves the electronics closer to the home, saving only a small amount in cabling costs. Think of it as fiber to the curb with the curb to home on fiber too.

Passive optical network (PON) – use splitter near customer share fiber to CO. Not only does it share fiber, it shares electronics, using one transmitter at the CO for up to 32 homes, greatly reducing connection costs. Basic PON architectures are widely used because they are usually the least expensive way of implementing FTTH.

WDM PON – PON but with each customer or location having a specified wavelength. Again highly flexible, but more expensive and harder to manage.

All FTTH networks are based on standard SM fiber(ITU G.652), also called dispersion unshifted or non-dispersion shifted fiber. The only fiber option normally considered is to use low-water vapor fiber that removes the water peak at 1400 nm.

FTTx Architecture Home Run

A home run architecture uses a direct fiber run from the CO to the customer. Each is a full duplex optical link, making this generally more expensive from the standpoint of fiber and electronics requirements. It is used in some small systems, like gated communities, sometimes with 2 fibers, one digital for Internet and VoIP, the other for analog CATV. Some people refer to this as a P2P or point-to-point network.

FTTx Architecture Active Star Network

An active star network uses fiber from the central node (CO) to a local active node carrying multiplexed signals to be distributed to all the customers. At the active node, (electronic) switching occurs for each customer and connects to a dedicated optical link to the premises. This may be a more expensive network due to the electronics and powering required, as the node requires uninterruptible local power if support of services like 911 are required, or cheaper for small networks that do not need the size or capability of a PON network. Each system needs to be considered carefully in light of all options.

FTTx Architecture Passive Optical Network (PON)

The passive optical network (PON) uses optical couplers, both wavelength division multiplexers and simpler splitter/combiners, to allow connection of many customers over only one fiber from the CO – like broadcasting TV or radio over air waves. Thus a few fibers can support many customers, typically up to 32 customers on one fiber from the CO to the local splitter.

A PON using wavelength division multiplexing (WDM) can be used two ways: It can provide every customer with a dedicated wavelength, greatly expanding bandwidth to any one customer, but a a much greater cost.

A more popular option is to use WDM to send multiple services, usually voice data and video, as well as upstream signals, over a single fiber, as shown in the slides following.

Upstream data from multiple subscribers is time-division multiplexed so each subscriber has a time window to send data back to the system.

Some people refer to this as a P2MP or point-to-multipoint network.

FTTx Alternative Fiber To The Curb

An alternative to FTTH/P is “fiber to the curb.” FTTC brings fiber to the neighborhood and installs a local switch usually in or near a current pedestal. The fiber replaces the copper from the pedestal to the CO, using only the short copper run from the pedestal to the customer premises to make the final connection. Using DSL over these short lengths of copper allows higher bandwidth than a direct CO connection, allowing more flexibility in services offered. A new Ethernet standard for Ethernet in the first mile (802.3ah) is possible for use here with higher capability than current DSL. In addition, if sufficient fibers are installed from the CO to the pedestal at the time of a FTTC upgrade, the system can be converted to a FTTH PON system at a later date by running drop cables to each customer. A new fiber is brought to the pedestal and the CO to pedestal connection is moved to fiber. The subscriber is then connected to the new fiber switch.

FTTX with GIS

Lepton GIS Analytics tool known as Network Access is a platform built to support digitally capturing field data, design of fiber network, network operations, construction supports etc. Services that are provided on this platform such as Quality Analysis/Quality Check, Inventory management, optimize designing of FTTH etc

Planning and designing for planning a FTTH network without GIS had to go through numerous manual steps and dependency on other tools like Auto CAD or traditional methods like drawing, plotting hard copies on paper as shown below:

With the use of GIS the entire process becomes consistent with faster processing, higher quality and ubiquitous. It also becomes easy for the office and field employee to perform iterations, change design in case of issues, collaborate data and perform the integration of the system at a massive scale.

Planning and designing with GIS                  

Below are the steps while planning and designing using GIS tool. Task are divided into 3 types  – Manual, GIS enabled and automation.

Benefits of using GIS for FTTX :

  1. Consistent
  2. Scalable
  3. Speed
  4. Quality
  5. Easy to integrate and collaborate
  6. Multiple iteration possible in less time frame
  7. Productivity increases to a very high extent when compared to CAD

Conclusion :

Fibre as Critical Infrastructure can really speed up benefits to citizens. To cater to the requirement of the demand of high speed connectivity and to give way for the most talked about technologies such as Internet of Things (IoT), Block-chain, Smart Homes and Autonomous vehicles. Fibre First initiative is, therefore, a most welcome  step &  the time for action is now.

GIS is the key to success and it will help in planning, designing , intergrating and maintaining the FTTx Network making it more reliable and cost effective solution.

Optical Fibre Network

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Why Optical Fibre Network?

An optical network is a type of data communication network built with optical fiber technology. It utilizes optical fiber cables as the primary communication medium for converting data and passing data as light pulses between sender and receiver nodes.

Fiber Optic Network Design Software Get Details

Optical network is one of the fastest communication networks. It works by using an optical transmitter device to convert an electrical signal received from a network node into light pulses, which are then placed on a fiber optic cable for transport to a receiving device.

Unlike copper based networks, the light pulses of an optical network may be transported quite a distance until the pulses are regenerated through an optical repeater device. After a signal is delivered to a destination network, it is converted into an electrical signal through an optical receiver device and sent to a recipient node.

Moreover, an optical network is less prone to external inference and attenuation and can achieve substantially higher bandwidth speeds than copper networks.

  • Future of Fiber-

Ubiquitous, high speed and low latency networks will require deep fiberization and high densification. The number of network end points will surge due to increasing FTTx penetration, 5G (10-20x small cells per macro cells) and IoT (up to 10 devices per person). All this will require significant network creation with deep fiberisation and high densification.

With demand for fiber expected to grow at a rapid pace as faster 4G/5G networks are rolled out and new age technologies such as IoT, augmented reality, virtual reality, cloud computing etc. become common place, the OFC industry is on a roll.

Global Fiber cable application shares-

  • What is Fiber Planning & Why need of efficient planning-

Fiber optic network design refers to the specialized processes leading to a successful installation and operation of a fiber optic network. It includes first determining the type of communication system(s) which will be carried over the network, the geographic layout (premises, campus, outside plant (OSP, etc.), the transmission equipment required and the fiber network over which it will operate. Designing a fiber optic network usually also requires interfacing to other networks which may be connected over copper cabling and wireless.

Next to consider are requirements for permits, easements, permissions and inspections. Once we get to that stage, we can consider actual component selection, placement, installation practices, testing, troubleshooting and network equipment installation and startup. Finally, we have to consider documentation, maintenance and planning for restoration in event of a future outage.

The design of the network must precede not only the installation itself, but it must be completed to estimate the cost of the project and, for the contractor, bid on the job. Design not only affects the technical aspects of the installation, but the business aspects also.

Even before the network has been built, decisions are made that will determine important aspects of its future operations and maintenance. Therefore, the best basis for the efficient operation and maintenance is a well-considered and consistent network strategy from the outset. The strategy should cover all aspects of how the network will be built and extended, including the network topology and architecture, the design rules and the choice of equipment. During the strategic planning phase, the network operator decides how the network will be built. There is much more to consider than just the initial investment.

Telecom Inventory Management Get Details

Although it is important to reduce the capex because of its impact on the viability of the business case, the opex should also be carefully considered. For every deployment option the operator should evaluate how this would affect the cost of future operation and maintenance processes, such as customer provisioning, network maintenance and repair, and how easily the network could be extended and upgraded. Please note that this paper focuses on the technical aspects of the deployment strategy only. The dependencies of the ownership and financial models, which also influence strategic decisions, are beyond the scope of the paper and will not be taken into account.

  • Scope of Lepton GIS in Optical fiber network planning, inventory management & analysis-

Outside plant installations depend heavily on maps and data about the cable plant route. This can include basic data on the local geology, locations of road, buildings, underground and aerial utilities, and much more. For example the type of ground along the route can determine the methods of underground installation, with deep soil permitting direct burial, other soils requiring trenching and conduit and rocky areas precluding underground installation of any type. Aerial installations must be based on knowledge of the owners of the poles and the processes necessary to gain permission to use the poles and make ready for new cable installations

Lepton’s Network Access (NA) & Smart Inventory (SI) are GIS analysis & Inventory Management platforms created with very detailed & high precision Google maps. Moreover it can be customised as per user requirements of planning and or analysis. It is web based & can be accessible over internet. It does not depend on the system hardware neither has any requirement of additional software installation.

NatworkAccess for Planning

Network Access tool has Geographical data, building data, roads, crossings, railways, landmarks, Soil type data, locality & population data available with PIN codes, Tehasils, villages, cities, districts & State boundaries. That is used for the Desktop Planning of Fiber Network that will reduce the Time, Cost, Manpower requirement for field Surveys. Centralised planning team can monitor field surveys with the help of Lepton’s WorkForce management (WFM) mobile based application tool Smart Patroller. This will help finalising Fiber Network plan with pinpoint accuracy.

While planning we have to consider the existing Fiber network of same operator or other operators, other underground cables, pipelines, power lines etc. With the help of Network Access it is very convenient to plan considering every other considerable aspect.

  

Smart Inventory for management-

A bigger challenge for telecos is managing its on field inventory. Even though if it is available to some it’s not accessible or available to all. It’s also has the problem when multiple stake holders carry & manage multiple entities of a single network. Lepton’s Smart Inventory tool specially designed to overcome similar & many other problems.

It has every network component & its inventory available over the GIS platform. As built fiber layouts, chambers, manholes, Joint-closures, documents like requests, permissions, legal authority letters, ROW letters, Site-data like Tower locations, shelters, racks, equipment, cards, antennas & connectivity details. Microwave details, backhaul details, POP locations & every minute details available on Geo-based platform. It can be made accessible to every stake holder in the organization who will be responsible for maintaining and managing this. That helps to do the analysis, understand, manage, maintain and update any changes in the network in easier way.

     

With the help of Network Access & Smart Inventory together with Smart Fiber it is very convenient to analyse, manage and update every detail of the network.

Analysis tools for every network is available over Network Access platform. Analysis like Feasibility, Grid, buffer, distance, covered population, network KPI, Fiber-cut etc. can be performed easily and faster.

After analysis every change in inventory can be maintained. That will keep track of every update of network, its faults, its implemented solutions and problems faced.

This blog is limited with length. So we could not cover each and every functions and applications of Network Access, Smart inventory.

Network restoration Post Fani: Telco Challenges and how innovative GIS solution helping them to bring up network faster.

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The Impact:

After the Super Cyclonic storm ‘Fani’ slammed Odisha coast on Friday 3rd May 2019 morning along heavy rain and winds with speeds of up to 175 kmph telecom networks in all the parts of Odisha, including Puri and Bhubaneswar had suffered extensive network damage for majority of the operators. Many BTS along the costal side were totally disconnected from network due to the loss of backhaul connectivity that lead the Voice and Data connectivity to reach a stand still position.

This hit was also observed in the neighbouring states of West Bengal where many BTSs were down as it was pending for restoration.

According to reports, the telecommunication connectivity was partially hit in Puri and Bhubaneswar districts of Orissa. However, all the operators are said to be working to ensure connectivity for the residents of the state.

Restoration:

The major challenge that almost all the operators were facing was re-establishing the connectives and restoring the uprooted fibre connectivity and MW links that form the major core network of Orissa.

To mitigate the impact operators have setup war rooms to deal with the impact of the cyclone Fani. Circle and corporate teams had been working effortless to minimise the impact and in this situation the major planning for the re-routing decisions were taken.

These war front decisions had to be taken based on visualisation of the network on GIS-based Inventory platform documenting each aspects of network node capability. In this situation where visualising the network geographically is most important, Lepton deployed “NetworkAccess” GIS tool in almost all the Tier 3 cities.Operators proved to be the most effective solution catalysing the decision making procedures.

As NetworkAccess gives an entire view of the network that includes the cable routes, BSC locations, RNC Locations, Radio sites, Microwave connectivity, etc on field picture becomes very clear and decision for restoration becomes more specific. This resulted to mobilising of field teams for priority restorations and mark completion of activity on the tool itself.

On the other hand the next major hurdle that team came across was to target field restoration teams and tracking them at the same time. Due to huge restoration activities many teams were deployed but to target the team nearest to the priority cuts was becoming an added hurdle.

For this hurdle also Lepton with its award winning solution “SmartTrack” portrayed as a rescue to get online position of the restoration teams and assignment of the trouble ticket to user based on their current location. SmartTrack with its web and mobile interface tracking, assignment and closure of fibre cut could be monitored online helping for more better chasing of the restoration procedures.

A total of 210+ fibre cuts were reported , pushing part of the Client network to a standstill position , but as soon as the cyclone subsided teams with SmartTrack were mobilised and at an average MTTR of 3 H 58 M 10 seconds (maximum time to restore) fibre cuts were restored and huge chunks of radio sites were turned up as per the corporate plans

Three days after the extremely severe Cyclone Fani hit coastal Odisha, the Circle and corporate teams of operators are still coping with the herculean task of restoring the network in the worst-affected cities of Bhubaneswar and Puri but yes the automation and visualisation of the network surely provides a much required supporting hand for making the network functioning as earlier.

Data Visualisation Tools

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SmartMarket, a product of Lepton Software, is a Map-centric location/business intelligence platform to facilitate scientifically informed decision making for Business Expansion, Performance Analysis & Operations Optimization with Data, Analysis & Visualisation.

It helps you Identify area-wise potential through data points and sharpened analytics, build models to predict sales in predefined areas, enable you to review current business with potential using data points related to Lifestyle, POIs, Demography, Income segmentation along with third-party data and client data.Use the included market data and add in-house data along with more than 130 parameters to choose from. Analyze the data to find the right locations with target consumers in the vicinity, do comparative area analysis to rank locations, geocode your addresses, use Artificial Intelligence to predict trends, discover clusters, optimize your presence and much more. Visualize your business data in new ways.

SmartMarket broad level use cases are around planning & optimization of Store, Marketing campaign Sales forecasting, Risk assessment, Product mix, Supply chain network design, Gap analysis, Territory management and more.It’s data visualization tools helps to rank the locations and compare them with each other against business defined parameters and also to understand the catchment areas specific to the business potential.Also,it has an exciting feature to create multiple sessions across different users for later analysis and comparing results with existing business locations to understand more about location intelligence & location insights.

Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive etc.Lepton has developed Google Map for Business centric Geospatial Engine to help telecom companies manage Network Inventory, Improve feasibility results, optimize Field force operations resulting in automation of processes, better control over mundane tasks and reduced overhead costs. Lepton has helped organization in their Business network expansion , Sales force tracking and optimization of their beat plans, Location Analytics and customer retention activities with its sophisticated Google Map based solutions.

Map Your Business Online With Income By Zip Code

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Market Location have the ability to identify a business’ best customers and then match these with other similar profiled businesses that look just like them. Using propensity modelling they can also identify and supply similar businesses which may not match your immediate customer profile however based on our expertise and analysis techniques, we can score them as having a propensity to be viable prospects for your products and services.

In today’s highly competitive business environment, you need to take advantage of every tool at your disposal to establish and maintain an edge in the marketplace. For that matter, make best use of demographic data. Map your business online includes demographic data such as population and household income by ZIP code or country. Compare your sales numbers, mail response rates, or fund raising efforts against demographic maps and identify previously hidden opportunities and potential challenges.Compare your business data to household income by ZIP code for better market penetration, share map views through map presentation and printed maps.Export demographics data to use in other marketing and sales planning programs.

Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive etc.Lepton has developed Google Map for Business centric Geospatial Engine to help telecom companies manage Network Inventory, Improve feasibility results, optimize Field force operations resulting in automation of processes, better control over mundane tasks and reduced overhead costs. Lepton has helped organization in their Business network expansion , Sales force tracking and optimization of their beat plans, Location Analytics and customer retention activities with its sophisticated Google Map based solutions.

Fiber Optic Network Management Software

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Fiber Optic Cable Routing Paths

To understand fiber cable management, we have to understand about cable routing paths. It is more related to fiber cable’s minimum bending radius as improper routing of fibers by technicians. Routing paths should be clearly defined and easy to follow. Such paths should be designed so that the technician has no other option than to route the cables properly. Leaving cable routing to the technician’s imagination leads to an inconsistently routed, difficult-to-manage fiber network.

Also, another challenge is Improper cable routing which causes increased congestion in the termination panel and the cableways thus increasing the possibility of bend radius violations and long-term failure. Well-defined routing paths, on the other hand, reduce the training time required for technicians and increase the uniformity of the work done. Additionally, having defined routing paths makes accessing individual fibers easier, quicker and safer, reducing the time required for reconfigurations. Also, a well-defined cable routing paths reduces the time required to route and reroute patch cords.

Fiber Optic Cable Access

Fiber cable management’s second aspect is the accessibility of the installed fibers that allows easy access to installed fibers which is critical to maintain proper bend radius protection & to ensure that any fiber can be installed or removed. The accessibility of the fibers in the fiber cable management system can mean the difference between a network reconfiguration time of 20 minutes per fiber and one of over 90 minutes per fiber. Accessibility is most critical during network reconfiguration operations and directly impacts operation costs and network reliability.

Optical Fiber Protection

Physical protection of the installed fibers is the third aspect of fiber cable management. All fibers need to be protected throughout the network from accidental damage by technicians and equipment.Fibers routed between pieces of equipment without proper protection are susceptible to damage, which can critically affect network reliability. The fiber cable management system should therefore ensure that every fiber is protected from physical damage.

Fiber optics has several advantages over traditional metal communications lines

To understand further, fiber optic cables have a much greater bandwidth than metal cables that means they can carry more data and are much thinner and lighter than metal wires. Data can be transmitted digitally rather than analogically. But the main disadvantage of fiber optics is that the cables are very expensive to install. In addition, they are more fragile than wire and are difficult to splice.Telephone companies are replacing traditional lines with fiber optic cables and in future,almost all communications will employ fiber optics.

Advantages of Fiber Optic Cables

Fiber cables have  many advantages over long-distance copper cabling.Firstly, it supports a higher capacity & the amount of network bandwidth a fiber cable can carry easily exceeds that of a copper cable with similar thickness.Fiber cables rated at 10 Gbps, 40 Gbps, and even 100 Gbps are standard because light can travel much longer distances down a fiber cable without losing its strength, it lessens the need for signal boosters.

NetworkAccess is a flagship GIS-based suite of the product by Lepton, a leading provider of Telecom Network Lifecycle product applications, to help Telecom, ISP’s & Broadband providers in their plan to cash journey.One of our flagship products NetworkAccess allows you to completely inventorize the fiber and wireless networks. Once you inventorize the network then the application helps your planning, operations, and business teams. The suite of products includes the solution for your entire lifecycle of the networks which includes Strategic planning ,Network planning,Network rollout, Client Acquisition feasibility, Operations support and Network performance optimization

 

4G Wireless Broadband Access

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We need access of internet throughout our day even when we are on the go we need reliable Wi-fi connection.That’s where mobile broadband plays an important role: It allows you to connect to the internet anytime, anywhere. As time passes by, 4G entered the market and the best 4G mobile broadband offers the speeds and data allowances that fit your mobile internet habits, whether that’s checking emails during lunch, surfing the internet while on the bus, or streaming YouTube videos at the beach.

4G Wireless Broadband Access

The benefit is that it has widespread, reliable coverage and the equipment to take care of specific needs. To understand more,mobile broadband is a marketing term for wireless high-speed internet, which allows you to access tower signal networks through a compatible device like a portable modem, tablet, or smartphone.

Wireless Broadband Technology and Standards

The next question arises that there are many people worldwide who still are not connected to the internet. Broadband penetration basically promotes the economic development of a country or region.

With more and more countries have developed national internet and broadband plans, so they are able to implement broadband acceleration at a faster pace. The market potential is affected by many factors such as the culture, the economic development in different countries, the distribution/allocation of the users, the construction cost for cabling and base station rental, the telecom budget of user etc. To understand this analysis, telecom budget measure approach is used to estimate the potential wireless broadband access market. Recognizing the value of spectrum, many countries have formulated their national Internet and broadband development plans. Users carry much of the network with them, network capacity automatically shifted to the changing user patterns.

Lepton Software is a leader in Location Analytics, Map Data and Geospatial consulting practice with more than 20 years experience across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive etc. We are the pioneer in getting digital maps to India.

We leverage our expertise in location intelligence and provide immaculate GIS Solutions, Remote Sensing, mapping solutions for RF planning, wired and wireless planning.

Gain Your Market Insight With Catchment & Competition analysis

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Catchment Analysis is the defined area around a store, site or venue that has a sphere of influence to draw in customers. Your catchment size will be dependent on the nature of the business, the offering provided and availability from competitors in the local area. Any business whether large or SME needs to understand their catchment area and underlying consumer demographics to align their product/service offering and improve targeting.  

Catchment analysis provides key information about who lives within the local catchment, how far they are prepared to travel and in what range, pricing and promotions will help to drive footfall and increase sales. There are certain analysis performed within catchment analysis like socio-demographics – analysing consumer by age, life stage, education and income to help identify what customers look like, what they might be interested in, their disposable income and buying power and other is competitor analysis –  looks at the local businesses within your local area, the quantity, products and services offered and price point. These factors identify the potential level of demand for your products or services and can highlight or inform your own pricing or category ranging strategy.If you want to do high level competitor analysis, few elements should be taken into consideration like what market share they own and who their target customers are.

Customer analysis improves marketing

Customer profile analysis too plays a major role in market location clients and profiling and analysing data solutions invaluable for a variety of business purposes including territory planning, sales force allocation and marketing strategy. It provides you with the ability to focus more on your profitable segments for your database.Also, it enables you to allocate resources in a planned manner, concentrating only on customers and prospects whose profiles match your best customers and help to improve your planning and communication by enhancing how you schedule marketing activity.

Competitive Analysis Definition

A Competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business

Digital Elevation Tool

lepton

With the growing demand and importance of Digital Elevation data,it has become easy to depict the particular region.Let’s understand the meaning of Digital elevation data. These data are the sets of elevation measurements for locations distributed over the land surface. Elevation data have many practical uses ranging from environmental to urban & many more. Basically,a topographical map is the main type of map used to depict elevation,often through the use of contour lines.

In Geographic Information System,digital elevation models are commonly used to represent the surface topography of a place, through a raster grid data set of elevations.The representation of continuous elevation values over a topographic surface by a regular array of z-values, referenced to a common vertical datum. DEMs are typically used to represent the bare-earth terrain, void of vegetation and manmade features.

rfMap is a product by Lepton Software, a leader in geodata for wireless network planning & optimization used in the Telecom industry. Our USP is creating high precision RF geodata around 3D Maps, 2.5D maps, 2D Maps with multiple layers of Clutter, DTM, DSM, building footprint with Height & a wide range of solutions.The major goal is to help telecom companies to check feasibility & planning using high-quality rfMap which makes the process faster, accurate & reduce cost. Using a digital map to plan your radio frequency coverage will ensure that every subscriber can access your network in an area of interest.To ensure that you can easily plan your RF network, we provide the  map data to help optimize your network planning and optimization which is DTM – Digital Terrain Model or height data provides a topographic model of the bare earth/ underlying terrain of the earth’s surface.It is a crucial dataset that helps in Line-of-Sight analysis by determining potential obstructions to radio signals.It’s source is High Resolution Stereo Satellite Imagery, ALOS/ASTERGDEM/SRTM and Topographic Maps.

 

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